Pet Supply Shop

** Another Successful Sale **

Listing ID: RET-FFS


Santa Cruz, California

Estd.: 1994

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Located in a vibrant mountain community just outside of Santa Cruz, this busy shop is a local favorite as evidenced by solid five star reviews on Yelp.  The shop sells highest quality dog and cat food, chicken feed, wild and domestic bird feed and all kinds of related pet products.  It does not cater to large animal owners. 

One of the wonderful aspects of this business is the camaraderie shared between owners and their customers.  It’s a happy place.  Pet visitors are welcome.  People very much appreciate the information that is conveyed to them regarding various types of foods and their suitability for specific animals.

The business is 22 years old.  The current owners took over ten years ago and still love it.  Sales have steadily increased in each one of those years including during the recession.  Apparently pet owners will make adjustments to their own food budget before cutting back on their pets.  The business is also immune to seasonal changes.  Sales are consistent month by month which mitigates the cash flow planning challenges facing seasonal or tourist driven retailers.

The retail space is tidy and well organized.  There is a separate building behind the store that serves as a receiving area and warehouse.  It is also neat and well organized.

The current owners rarely spend on advertising.  They are community involved and donate to various local fundraisers. They do not have a Point-of-Sale inventory management system, a website or a customer list of email and Twitter accounts. Integrating these operational and marketing tools will positively impact future growth and profitability.

This is a business that is a lifestyle choice.  Small town.  Friendly people.  No stress of commuting or punching a clock. Reasonable work days and a casual environment.  Plus, it makes money!

*plus inventory of approximately $75,000

For more informaiton, email us at [email protected] or call us (831) 625-5581 today!

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